It's Our Jam

Jam Pad is a melting pot where the past, present and future ventures of Adele & Paul Greenberg are clustered into one master portfolio.

One is not better than the other. They are all perfectly good on their own, but better together. All the perfect components to make a good jam.
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Jam Pad Ingredients


Jam Pad Trustees

The trustees of Jam Pad are Adele & Paul Greenberg, currently residing in Sydney, Australia.
Jam Pad invests in people with similar values, with a strong focus on the retail technology sector. Their goal is to facilitate and encourage positive change, to leave behind something better for future generations.


Paul is a serial entrepreneur with a retail career spanning three decades. Paul currently holds advisory board roles on several retail tech businesses, is on the Australia Post stakeholder council, and is non-executive director of the National Online Retailers Association (NORA) which he founded in 2013. He is also Vice-Chair of the Federation of International Retail Associations (FIRA). Paul is a registered psychologist with a keen interest in organisational and consumer psychology.


Adele has generously stepped up as an executive director of NORA to support Katie Derrett and the NORA team as they ensure NORA remains the leading catalyst for collaboration in the online retail sector. Adele has also completed her vision at Waranara Ridge, an exclusive retreat for NORA Network members, just an hour from the Sydney Harbour Bridge.